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Curriculum Vitae

Writing Roles

 Ambassador Content Writer - Tropic Skincare

March 2021 - Present

●  Variety of content creation including newsletters; assets; training materials; scripts; articles; website and product copy. Examples can be found here.
●  Campaign creation, working closely with Brand and Marketing to align purpose and tone of voice for targeted campaigns.
●  Ownership of Tropic’s Leader content (all communication and content circulated amongst our Leader Ambassadors).

Lead Content Writer (Freelance) - Neo Cremations

April 2020 - August 2021

●  Content creation for online articles and guides in a consistent, on-brand tone. Examples can be found here.
●  Interpretation and communication of complex concepts and processes in intelligible, engaging terms.
●  Implementation of SEO strategies to produce highly ranked copy and boost brand awareness and site traffic.

Social Media Specialist & Copywriter (Freelance) - The Perfume Studio

June 2018 - March 2020

●  Article and blog creation using SEO strategies to boost rankings. Examples can be found here.
●  Creation and implementation of a social media calendar and review of analytics.
●  Close collaboration with Marketing to prepare best strategy for a given brief, working to convert audience engagement into

Ghost Writing Project for Calibre Magazine - Zambuni PR

February & July 2018

Calibre Magazine attended a press event with a client, Orvis UK, spent fishing on the River Test. Following the day, I ghost-wrote an article for Calibre about Grayling Fishing on the River Test which included a round-up of Orvis' best kit for such an occasion. Later, I ghost-wrote an article concerning the Burlington Arcade's bespoke services and products, who were another client.

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