Ambassador Content Writer - Tropic Skincare
March 2021 - Present
● Variety of content creation including newsletters; assets; training materials; scripts; articles; website and product copy. Examples can be found here.
● Campaign creation, working closely with Brand and Marketing to align purpose and tone of voice for targeted campaigns.
● Ownership of Tropic’s Leader content (all communication and content circulated amongst our Leader Ambassadors).
Lead Content Writer (Freelance) - Neo Cremations
April 2020 - August 2021
● Content creation for online articles and guides in a consistent, on-brand tone. Examples can be found here.
● Interpretation and communication of complex concepts and processes in intelligible, engaging terms.
● Implementation of SEO strategies to produce highly ranked copy and boost brand awareness and site traffic.
Social Media Specialist & Copywriter (Freelance) - The Perfume Studio
June 2018 - March 2020
● Article and blog creation using SEO strategies to boost rankings. Examples can be found here.
● Creation and implementation of a social media calendar and review of analytics.
● Close collaboration with Marketing to prepare best strategy for a given brief, working to convert audience engagement into
Ghost Writing Project for Calibre Magazine - Zambuni PR
February & July 2018
Calibre Magazine attended a press event with a client, Orvis UK, spent fishing on the River Test. Following the day, I ghost-wrote an article for Calibre about Grayling Fishing on the River Test which included a round-up of Orvis' best kit for such an occasion. Later, I ghost-wrote an article concerning the Burlington Arcade's bespoke services and products, who were another client.